Visiting Gainesville?

Home of University of Florida - Go Gators!. Everything you need to eat, drink, tailgate, and crash for the weekend — curated by people who've done it.

Pick a college town

Merch in Gainesville

3 spots

Gator Shop at the Swamp

Official

Official store next to the stadium. Full Jordan Brand line.

Campus · 157 Gale Lemerand Dr

University of Florida Bookstore

Campus

Reitz Union basics, from tees to hats to plush Alberts.

Campus · 655 Reitz Union Dr

Gator Locker

Local

Midtown storefront packed with orange-and-blue everything.

Midtown · 1620 W University Ave